A Facebook pixel is a string of code that is used to track events that happen on your website after someone clicks a Facebook or Instagram ad. Understanding a user’s behavior once they leave a social platform helps you track conversions. BikeReg now offers a way to upload a unique pixel ID to its platform so that you can track if your ads are helping you sell event registrations.
Follow the steps below to install USA Cycling’s Facebook pixel:
1. Go to www.bikereg.com
2. Click Sign In > Event Director Sign In
3. Login using your standard BikeReg credentials
4. Click the name of the event you want to track
5. Click Marketing Tools
6. Click Social Media Tool
7. Find where it says Facebook Pixel and check the box that says “I have a pixel ID I would like to use”
8. Type the following code into the box 542555087842746 (*Please note this code must be manually typed in)
9. Click the green box that says SAVE in the top right corner of the webpage
10. You have successfully added a tracking pixel to your event!
