Earlier this year, USA Cycling staff, board members, and a broad set of key stakeholders worked together to define the future direction of our sport. The result was the new four-year strategic plan, finalized and approved by the Board of Directors in the summer of 2025.
OUR MISSION
Grow bike racing across America and pursue Olympic and Paralympic success.
Our Vision
A nation where every bike racer has the opportunity to grow, compete, and win.
Our Values
SWIPE TO LEARN MORE
EARNED EXCELLENCE
We believe success is built over time through discipline, accountability, and a commitment to doing the work, on and off the bike.
LEAD WITH INTEGRITY
We’re guided by principle, especially when it’s tested. We hold ourselves accountable and act transparently.
SERVE OUR SPORT
From race directors and officials to clubs, coaches, and volunteers, we each play a role in strengthening bike racing.
CHAMPION EVERY RIDER
We believe potential exists everywhere. Together, we’re building more accessible pathways so every athlete can compete.
KEY AREAS OF IMPACT
PARTICIPATION AND PERFORMANCE INTEGRATION
Enhance the member experience and create strong alignment between grassroots participation and high-performance development.
Strengthen Membership Value - Expand membership offerings to provide personalized, year-round value that enhances performance, community, and connection to he broader sport.
Align National Championships with Performance - Establish National Championships as the apex of domestic racing, a visible link to international competition, and a powerful tool to drive both participation and high-performance progression.
Activate Clubs as Development Engines - Empower local clubs and teams to serve as grassroots training hubs that cultivate racing, community, and the next generation of elite talent.
HIGH PERFORMANCE EXCELLENCE
Build a world-class athlete development system that nurtures potential, drives results, and delivers long-term competitive success.
Expand and Connect Talent Pipelines - Develop systems to identify talent and create seamless pathways to support athletes from entry to elite levels through aligned resources and coaching.
Increase access to racing and Training Opportunities - Grow opportunities for domestic racing and training to reduce barriers and enable more athletes to reach their full potential.
Advance Sport Innovation - Leverage technology, data, and performance science to give elite athletes a measurable competitive edge.
RACING ADVANCEMENT
Elevate event quality and deepen partnerships across the sport to ensure long-term health for competitive cycling in America.
Support Race Directors - Identify and remove barriers to hosting events, including support with local permitting, logistics, and risk management.
Empower Local Associations - Provide Local Associations with training, tools, and clearer roles to better support grassroots race organizations and uphold USA Cycling standards.
Elevate the Value of Sanctioning - Engage event organizers through a compelling sanctioning model to strengthen competitive cycling and advance a shared vision for the sport.
SUSTAINED GROWTH AND ELEVATED IMPACT
Elevate organizational impact and unlock diversified, long-term revenue streams that strengthen USA Cycling’s national presence and fund the future.
Expand the Donor Base - Grow major giving and broaden regional donor participation through targeted cultivation, stewardship, and engagement initiatives in partnership with the Foundation.
Grow the Sponsor Base - Create compelling, clearly defined sponsorship opportunities and engage with partners who are committed to long-term engagement and aligned with USA Cycling’s strategic goals.
Amplify Impact Stories - Leverage storytelling, digital platforms, and event coverage to raise awareness for athletes, national championships, and programs, while expanding fan engagement and reaching the next generation of participants and champions.
