Strategic Plan

Earlier this year, USA Cycling staff, board members, and a broad set of key stakeholders worked together to define the future direction of our sport. The result was the new four-year strategic plan, finalized and approved by the Board of Directors in the summer of 2025.  

Enhance the member experience and create strong alignment between grassroots participation and high-performance development.

• Strengthen Membership Value - Expand membership offerings to provide personalized, year-round value that enhances performance, community, and connection to he broader sport.
• Align National Championships with Performance - Establish National Championships as the apex of domestic racing, a visible link to international competition, and a powerful tool to drive both participation and high-performance progression.
• Activate Clubs as Development Engines - Empower local clubs and teams to serve as grassroots training hubs that cultivate racing, community, and the next generation of elite talent.

Build a world-class athlete development system that nurtures potential, drives results, and delivers long-term competitive success.

• Expand and Connect Talent Pipelines - Develop systems to identify talent and create seamless pathways to support athletes from entry to elite levels through aligned resources and coaching.
• Increase access to racing and Training Opportunities - Grow opportunities for domestic racing and training to reduce barriers and enable more athletes to reach their full potential.

• Advance Sport Innovation - Leverage technology, data, and performance science to give elite athletes a measurable competitive edge.

   

Elevate event quality and deepen partnerships across the sport to ensure long-term health for competitive cycling in America.

• Support Race Directors - Identify and remove barriers to hosting events, including support with local permitting, logistics, and risk management.
• Empower Local Associations - Provide Local Associations with training, tools, and clearer roles to better support grassroots race organizations and uphold USA Cycling standards.

• Elevate the Value of Sanctioning - Engage event organizers through a compelling sanctioning model to strengthen competitive cycling and advance a shared vision for the sport.

   

Elevate organizational impact and unlock diversified, long-term revenue streams that strengthen USA Cycling’s national presence and fund the future.

• Expand the Donor Base - Grow major giving and broaden regional donor participation through targeted cultivation, stewardship, and engagement initiatives in partnership with the Foundation.
• Grow the Sponsor Base - Create compelling, clearly defined sponsorship opportunities and engage with partners who are committed to long-term engagement and aligned with USA Cycling’s strategic goals.
• Amplify Impact Stories - Leverage storytelling, digital platforms, and event coverage to raise awareness for athletes, national championships, and programs, while expanding fan engagement and reaching the next generation of participants and champions.