leadership

USA Cycling, Inc.
Rob Demartini Bio

Rob
DeMartini

President and CEO
Background

Rob joined USA Cycling in February 2019, bringing with him extensive knowledge and experience from a diverse background as well as strong business-building experience across various industries. A passionate athlete and cycling enthusiast, Rob was drawn to the opportunity to lead USA Cycling after recognizing the potential for the organization to take on a larger leadership role in the cycling industry.

Rob came to USA Cycling after spending 12 years as President and CEO of New Balance where under his leadership, New Balance doubled its global annual sales to reach $4.2B and achieved one of the highest growth rates in the athletic footwear and apparel industry. Prior to joining New Balance, his career at Procter & Gamble spanned 20 years, beginning in their Food & Beverage Division and including management roles with the Gillette Company, North American Snacks, and Millstone Coffee.

Rob is the past Chairman of The American Apparel & Footwear Association and is a current board member of The Advanced Functional Fabrics of America, a nonprofit spinoff from MIT, focused on accelerating innovation in the apparel industry. He is also a board member of Welch Foods, a Farmer Owned Cooperative and Aloha Foods.

Rob earned his B.S. in Finance from San Diego State University. He resides with his Wife in Park City, Utah.

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Bouker Pool Bio Headshot

Bouker
Pool

Chief Commercial Officer
Background

Bouker became a part of USA Cycling in September 2019, coming from Weck Enterprises, where he was a Managing Partner. His unique background in sales and marketing straddles the major spectator sports and entertainment industries. Bouker brought his change agent approach within media to a multitude of publications including Men's Health, Women's Health, Runner's World, Bicycling and USA TODAY Sports. Bouker has an in-depth knowledge of the endurance sports/healthy active lifestyle industry having worked on Competitor Group's Rock 'n' Roll Marathon Series, TriRock Triathlon Series, Competitor, VeloNews, Triathlete and Inside Triathlon. He has been influential in helping brands understand how to engage a unique group of healthy, active consumers. This skill set will serve him well in his role at USA Cycling.

Bouker holds a Masters Degree from the Daniels College of Business at the University of Denver and sits on the Athletic Committee of the New York Athletic Club and the National Football Foundation.

Cfo Todd Sowl

Todd
Sowl

Chief Financial Officer
Background

Todd has been with USA Cycling since 2001 and leads the accounting, finance, legal, human resources, and risk management functions at USA Cycling.

Prior to joining USA Cycling, Todd was with PricewaterhouseCoopers with a focus on hi-tech, SEC, and manufacturing clients along with extensive IPO experience.

Todd has MS and BS degrees in accounting from the University of Denver and completed the Strategic Financial Leadership Program with the Tuck Management School of Business at Dartmouth College.  Todd is a Certified Public Accountant licensed in Colorado and a Chartered Global Management Accountant.  He resides in Colorado with his wife and two kids and enjoys trail running, cycling, and backpacking.

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Vp Operations Chuck Hodge

Chuck
Hodge

Chief of Racing and Events
Background

Chuck joined USA Cycling in 2015 as Technical Director, before moving into his next position as VP of Operations in 2017. He moved into his current role as Chief of Racing and Events in 2018.  Chuck overseas USA Cycling’s National Championships, national series, and officials’ programs, as well as the development of new programs to benefit event organizers and members at all levels.

A former competitive cyclist in road, track and mountain bike, Chuck moved into the organizational side of the sport in the late 1990’s. Since then, he has been involved in organizing some of the largest races in the US, holding management positions with the Tour de Georgia, Tour of Utah, Tour of California, US Pro Challenge, and 2015 Richmond World Championships. In addition, he is a UCI International Road Commissaire and still works as an official at races of all levels.

Chuck is a recent transplant to Larkspur, Colorado where he lives with his wife and two dogs.

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Shane Garman Feb 2019

Shane
Garman

General Counsel
Background

Shane joined USA Cycling in 2014 as Staff Attorney, before moving into his next position as Legal Counsel in 2016. He moved into his current role as General Counsel in 2019.  Shane is responsible for advising USA Cycling on all legal matters including, governance, contracts, intellectual property, insurance/risk management, disciplinary issues and dispute resolution, as well as managing litigation and overseeing USA Cycling’s SafeSport Program.

Garman is on the Board of Directors for Advance Colorado Fund, a Colorado nonprofit corporation that produces the Bailey Hundo, a 100-mile mountain bike fundraising race supporting the Colorado Mountain Bike Association, Colorado High School Cycling League and Trips for Kids Denver Metro.

Shane received a Bachelor of Science degree in Kinesiology from the University of Illinois Urbana-Champaign in 2000, and a Juris Doctor from the University of Denver Sturm College of Law in 2007. Shane is an avid cyclist and a regular cyclocross and mountain bike racer.  He and his wife, Jodi, live in Lone Tree, Colorado with their cat Jack.

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Kelsey Erickson headshot 200x200

Kelsey
Erickson

Executive Director of Athlete Health & Wellness
Background

Kelsey joined USA Cycling as the SafeSport Director in May 2019. Prior to her appointment at USA Cycling, she spent nearly a decade of work in the international anti-doping community. As a student and professional at Leeds Beckett University (UK), Kelsey led and supported multiple global anti-doping research projects, receiving funding from such organizations as the World Anti-Doping Agency (WADA), the International Olympic Committee (IOC) and the International Athletics Foundation (IAF). Her research focused primarily on developing evidence-based anti-doping education interventions and whistleblowing policies and procedures. To do so, she was particularly interested in raising the athletes’ voice and underlining the complexity of doping and whistleblowing in sport. Kelsey’s unique background paved the way for her to assume her current role at USA Cycling, where she is focused on developing and implementing programs aimed at providing holistic and long-term support, development and protection to USA Cycling members. Her career is motivated by the desire to constantly raise the bar in sporting integrity and athlete welfare practices and procedures from the local event to the international peloton.

Kelsey completed her BA in Psychology at Biola University (La Mirada, CA) as a scholarship student-athlete (basketball). She then received her MSc and PhD in Sport and Exercise Psychology from Leeds Beckett University (Leeds, UK) where she was a student-athlete in volleyball.

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Dan Vaughan headshot 200x200

Dan
Vaughan

Executive Director of Digital Product & Technology
Background

Dan brings 15+ years of leadership experience to his role at USA Cycling. A graduate of The Ohio State University, he's held digital product development, media operations and executive management roles at AspenCore Media, Time Inc, Bonnier, Competitor Group and Teton Gravity Research, among others. This collective experience will serve him well as he captains USA Cycling's digital transformation efforts. He also sits on the Board of Directors for the Open Media Foundation, a non-profit organization dedicated to putting the power of the media in the hands of people.

A former collegiate track athlete, Dan's passion for endurance and action sports has been an important part of his life from an early age. Dan and his wife recently relocated from Jackson Hole, WY to Denver, Colorado.

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