USA Cx Goodr Counter

goodr Becomes a Sunglass Partner of USA Cycling

By: Scott Usher  June 13, 2023

goodr joins USA Cycling as an Official Partner through 2024.

USA Cycling is proud to welcome sunglass company, goodr, as a partner through 2024. This collaboration brings together two powerhouses in their respective fields and marks an exciting chapter for both USA Cycling and goodr.

This partnership represents a perfect collaboration with goodr's commitment to creating affordable, stylish, and performance-driven eyewear and USA Cycling's pursuit of growing American cycling and achieving international success.

“Partnering with USA Cycling is a major opportunity for us to reach riders of all backgrounds across every cycling discipline, to support some amazing communities, and to come together around the joy of cycling,” said goodr CEO and Co-Founder Stephen Lease. “We look forward to bringing a healthy dose of FUN to the cycling space.”

The partnership will allow cycling enthusiasts to connect with the sport and the goodr brand in new and exciting ways.

“We’re excited to have an innovative brand like goodr to keep our National Team, staff, and fans outfitted at the races looking their best,” said Scott Usher, Chief of Corporate Development at USA Cycling.

Aggregate Sports helped broker the agreement.

For more information related to goodr, contact Danielle Kent at


We exist to give you permission to be unabashedly yourself...unless you’re an asshole. Since 2015, we’ve made $25 Active Sunglasses for Anyone that are No Slip. No Bounce. All Polarized. All Fun. goodrs can be purchased directly at; at our Los Angeles-based retail store, the goodr Cabana; and through leading national retailers like REI, Fleet Feet, Public Lands and more. All of our products speak to the four Fs: Fun, Fashionable, Functional and ‘Ffordable, which make them perfect for running, beasting, biking, golfing, skiing, snowboarding or really anything active. goodr has received accolades from leading media outlets like Runner's World, Outside, Men's Health, Women's Health, Bicycling, and GQ, so we know we’re doing something right.