At Skratch Labs, we’re in the business of fueling athletes. But more than that, we’re in the business of believing in them, sometimes long before the rest of the world does.
This summer, we’ve been lucky to support USA Cycling’s national team athletes chasing big dreams on some of the world’s biggest stages. We’ve watched them navigate the tension between joy and ferocity, fair play and full-throttle effort. We’ve helped them chase the impossible by making sure the simple stuff, like staying fed and hydrated, is never what holds them back.
And we’ve learned a lot along the way!
They’re not just faces for our brand. They’re our friends. People we’ve come to know over countless miles, meals, and phone calls. They’re sharp, tough, and endlessly curious. We see them as athletes, yes, but also as humans chasing big futures, and we’re proud to be in their corner every step of the way.
It’s why we spend extra time hashing out the tiny details, or work with our dietitians making sure a fueling plan is right for a hot and humid day in Europe. We care about their goals not just because it’s our job, but because their dreams have a way of becoming ours too.
Dr. Allen Lim has taught us many things, but one of the biggest is that big goals have a way of reshaping the present. They help you focus on what truly matters, tackle what’s actually holding you back, and let go of the things that don’t serve you. So aim high!
We’ve always believed in what we make because it actually solves problems. We build everything from scratch, with real food and ingredients your body knows how to use. Because while you might be wonderfully complex, your nutrition doesn’t have to be. Simple works. Real works even better.
But it’s never just been about the products. The process matters just as much. From helping athletes put big, sometimes intimidating goals down on paper to working through setbacks in daily check-ins, we’re there to help them get clear on what they want and what it’ll take to get there. In the end, it’s about knowing you did everything you could to become your best, so there’s no second-guessing later.
No one captures that better than Haley Batten:
“Success for me is all about seeking my potential. I truly love being deep in the details of the preparation for the experience that I want on race day. For me, that goes far beyond the results. Instead, it's the way that I ride where I can find the balance of strength and fight, with ease and flow. When I can prepare at my absolute best and then execute well on race day, I feel so satisfied and very alive! One of my favorite feelings is racing at peak performance, when my body and mind work together as one and I can perform on the largest stages of our sport.”
And at the heart of it all, it’s really about people. That’s what keeps us showing up day after day. The joy of being part of someone else’s journey. The chance to stand by them through breakthroughs and heartbreaks alike, and to make sure both get the space they deserve.
The team here at Skratch Labs and USA Cycling believe sport matters beyond the finish line. When people see what they’re capable of and push past their limits, it’s a mirror for the rest of us. A chance to ask: What could I be capable of?
Maybe it’s idealistic, but we believe in the Olympic idea of sport as a path to peace. When athletes from all over line up together with respect, it’s a tiny step toward understanding. Toward empathy and maybe even toward a better world.
That’s what makes Skratch Labs Racing and our work with USA Cycling both different and not different at all. Different, because we truly believe our products and our support make a real impact. Not different, because chasing excellence is a human thing that we all share.
We’ll keep doing it our way: investing in people, chasing futures that don’t yet exist, and filling the bucket, one small, meaningful drop at a time. We’re proud to be part of these athletes’ journeys and hope their stories spark something in the next generation, too.
