After your event, be sure to create a brief wrap up of the event’s success for your sponsors and the host community. Use this report to summarize all the value/ return they saw from their involvement in the event. In other words, proactively demonstrate that you delivered (or hopefully over-delivered) on everything you promised in your sponsorship agreement.
This is where having photos from your event will be really useful. Use images to illustrate:
- Sponsor deliverables (course signage, finish line logos, expo tents, etc)
- Crowds
- Race Action
- Any shots that sell the event and the venue
Also include information about impressions:
- On-site attendance/spectators
- On-site participation
- Social Media Metrics
- Earned Media
- Paid Media
- Copies of any collateral materials and information about their distribution
- Digital Reach (livestream, FB live, YouTube, etc.), include clips, if possible
