On Wednesday, USA Cycling announced a multiyear partnership with Jack Mason, naming the brand the Official Watch and Timekeeper of USA Cycling. As part of the sponsorship, Jack Mason will play a key role in timing at USA Cycling National Championships and will activate on-site at select events throughout the season.
Founded in 2015 out of Dallas, Texas, Jack Mason is on a mission to create luxury-grade timepieces and bring awareness to watchmaking excellence in the USA. The company was founded and built from the ground up and is independently owned and operated. In its first major sports partnership, Jack Mason has signed a three-year agreement with USA Cycling, with plans to support a number of USA Cycling initiatives leading into a home Games.
“We are proud to welcome Jack Mason as our Official Watch and Timekeeper for the next three years. As a U.S. based brand, Jack Mason is the perfect fit for our organization,” said Brendan Quirk, President and CEO of USA Cycling. “Timing is at the heart of racing, and with Jack Mason integrated into our National Championships, we'll be able to elevate the experience for our athletes, fans, and members."
As part of this partnership, USA Cycling members will receive access to an exclusive offer on Jack Mason watches. Jack Mason will also launch a limited-edition timepiece crafted with high-performance materials inspired by athletes. Additional activations and product collaborations will be announced throughout the season.
“We are beyond thrilled to partner with USA Cycling as it symbolizes the grit, endurance, and the will to win that we share as a brand with the athletes,” said Peter Cho, Co-founder and CEO of Jack Mason. “We are so proud to represent and support our home team here in the U.S. and have great plans to exhibit our dedication and commitment to excellence.”
To learn more about Jack Mason, visit jackmasonbrand.com.
USA Cycling members can access their exclusive offer by clicking here.
