Today, USA Cycling and Cuore announced that their long-standing partnership will come to a close at the end of 2025. The collaboration, which spanned many years, has been built on shared values of excellence, performance, and support for athletes at the highest level of the sport.
Throughout the partnership, Cuore has provided world-class cycling apparel to USA Cycling’s National Team, helping athletes perform at their best on the global stage. From training camps to the Olympic Games, Cuore’s commitment to quality and innovation has been instrumental in the success of American athletes.
“Cuore has been more than a partner, they have been a trusted and dedicated supporter of our athletes and teams. Their commitment, care, and passion for performance have touched every rider who has worn their kit. We are deeply grateful for the years of support, innovation, and trust they’ve shared with us. While our formal partnership concludes at the end of 2025, the impact Cuore has made on USA Cycling will be felt for years to come, and we’ll always look back on this chapter with pride and appreciation,” said Jim Miller, USA Cycling’s Chief of Sports Performance.
The partnership between USA Cycling and Cuore has seen athletes ride to podiums at the highest level, including World Championships, Pan American Championships, and the Olympic Games. Since partnering with Cuore, USA Cycling has earned over 50 medals at World Championships including 17 gold medals. In addition, Cuore helped USA Cycling win a combined nine Olympic medals at the Tokyo 2020 and the Paris 2024 Olympic Games.
“Working with USA Cycling has been an incredible experience built on shared goals and mutual respect. Together, we’ve celebrated unforgettable victories at the Olympic Games and World Championships, moments that reflect not only the dedication of the athletes but the precision and performance of the products behind them. From the road to the track, mountain bike to cyclocross, BMX to downhill, Cuore has been proud to meet the unique demands of every discipline, crafting apparel that performs at the highest level for Olympic medalists, World Champions, and passionate age group riders alike. This partnership has challenged and inspired us to deliver our very best work, continually pushing limits of what performance cycling apparel can achieve. We are proud of all we have accomplished together and look forward to cheering on USA Cycling in the years ahead,” said Chris Munro, COO at Cuore of Switzerland, Inc.
